A product audit is not an opinion about your design. It is a documented, prioritized plan for a live product that is underperforming – built from what we can measure, what users tell us, and what a senior engineer finds under the hood. Five things account for most of what we find.
1. Drop-off points with a hypothesis attached
Every significant drop in the funnel gets documented with a hypothesis for why it happens and a specific fix. A percentage without a hypothesis is trivia; a hypothesis makes it actionable.
2. Architecture debt that limits the roadmap
Some debt is harmless. The debt that matters is the kind that makes the next three things you want to build disproportionately expensive. We separate the two so you are not paying to refactor code that is working fine.
3. Features nobody asked for
A feature inventory almost always reveals functionality that costs maintenance and complicates the interface while serving a handful of users. Removing it is often the highest-ROI change available.
4. UX friction at the moment of intent
Friction anywhere is a nuisance; friction at the moment someone decides to act is lost revenue. We prioritize accordingly rather than treating all usability issues equally.
5. The trust gap
Products lose conversions because they fail to answer the unspoken questions: what happens after I click, who has my data, what does this cost, who is behind this. Usually a copy and layout problem, rarely a feature problem.
Everything lands in one report, scored by impact versus effort, with an estimate per improvement and a phased roadmap – quick wins, then structural, then larger transformations. Five to six weeks, ending in a live executive walkthrough. You can build the plan with us or with anyone else.